Google and Facebook Battle your Friends

This article from Slate.com is by Michael Agger and he writes about Facebook being so much part of our lives. He talks about how all these networks that we use to socialize may be so frustrating when we have to fill out all those registration forms and remember all those passwords. He discusses ways that Google and Facebook develop tools for friends to connect with each other. It seems like both networks are in war with each other.
The author's voice when I read this is that he sounds funny in a way such as poking fun at both networks as if it was a popularity contest. "This may seem like an arcane, technical struggle, but I believe that a year from now, you are actually going to care who owns your social network. A lot of Facebook is flirting, photo sharing, and inane status lines, but we are also telling it how much we value certain people. I want to hear less about this person. I'm married to this person. Please block this person from ever contacting me in any way ever again." However, he sounds serious too when he points out his opinions of what he would like to see more or less in facebook.
He is probably speaking out to the teenagers and/or adults who may have a Facebook account. It is mostly to teenagers because they may see more feuds between Facebook and Google later in the year.